Program of Work
Central Texas-Fort Hood Chapter
Association of the United States Army
CHAPTER PROGRAM OF WORK
July 1, 2016 through June 30, 2017
Chapter Mission: Voice for the Army – Support for the Soldier
Chapter objectives include development and implementation of programs and activities in the following areas:
Adopt A Fort Hood Unit
I. AUSA National
o Remain the Largest Chapter in the World.
o Achieve no less than Merit Chapter Status.
o Achieve National President’ Club Gold Status.
o Receive one (1) National Award/Recognition every 3 years
o Recruit local members to represent chapter on national committees
o Support AUSA National Issues
o Develop delivery mechanisms
Use all forms of communications applied strategically to include: web site, email, social media, print, events, meetings, and face-to-face to distribute chapter news
Engage communities in our service area in order to promote AUSA
Identify a champion for the Waco area to expand publicity of events and chapter activity
Discover additional media avenues in these communities to share the AUSA story
Seek opportunities to make presentations in these communities regarding AUSA to local leaders and businesses
o Develop content – Ongoing
Produce 5 Newsletters
Develop and share social media content
Develop system to capture soldier support stories appropriate to share through media/community outlets.
Review and update talking points used for marketing
o Maintain chapter visibility on Fort Hood
Participate in Farewell Ceremonies and civil leader events.
Invite General Officers and Senior NCO’s to chapter meetings/events.
Schedule and carry out regular Office Calls with III Corps Commander, Brigade Commanders and CSMs
o Apply for two grants
o Continue the Annual Golf Tournament
o Cultivate donors for scholarships
Meet the national goal
Implement a recruitment team approach through engaging retired military members
Develop a plan to deliver and communicate value to current Individual Members.
Ongoing Unit Presentations
Representation during the weekly New Comer’s Briefing
Expand off-post recruitment efforts
The goal is 225 Corporate Members
Develop a plan to communicate value to the business community
V. Chapter Activity
o Provide support and development opportunities for soldier, family, unit, ROTC, and Retirees
Provide a Coupon Book. Research opportunities to move into a digital format.
Conduct Annual Scholarship Program
Communicate with leadership to provide relevant professional development opportunities
Continue providing financial support to soldiers, families, and units.
o Ongoing Awards/Recognition
Vietnam Veteran Pinning Ceremonies
Soldier/Unit Achievement Recognition
Family/Volunteer Achievement Awards
Corporate Member Recognition
o Develop opportunities to engage Young Professionals
o Engagement/educational opportunities for Corporate Members
VI. Adopt A Fort Hood Unit
o Continue to develop the program and make sustainable connections between units and local communities/businesses
o Expand to the Battalion level
o Conduct 4 General Membership Meetings
o Monthly and bi-monthly Executive Committee Meetings and Board of Governor Meetings
o Coordinate delegation to attend the AUSA National Meeting in DC